Since Marx’ and Freud’s influential usage of the term, we became accustomed to talk about fetishism as a topic for psychology and social theory. It is rarely remembered that the topic was originally a topic in theology and ethnology. Why has fetishism assumed such a wide meaning? Why do theorists of fetishism, from Marx to Freud and passing by Comte, always begin with applying it to a specific topic but then ending up generalizing it? These are some of the questions that Alan Bass tackles in his talk delivered as part of the Philosophy Thursday Nights Series. This talk is part of Alan Bass’s ongoing project, which aims at examining the implications of Freud’s generalization of fetishism at the end of his life in relation to the history of discourse on the subject. Charles De Brosses, a little known French ethnologist, wrote one of the founding texts on fetishism, which was originally a topic in theology and ethnology. Although today unknown and untranslated, his work was very influential. The talk both situates and analyzes his thinking about fetishism. -Chiara Bottici