When the Networks Prescribed a Dose of Reality for Ailing Soap Operas

How AIDS and Social Issues Reinvigorated Soaps in the 1990’s

In this excerpt, Levine looks at how “the soaps”, challenged by flagging ratings in the 1990s, embraced the social issues of their day. --- Reality versus Fantasy As soap ratings initiated their slow decline by the later 1980s, the programs began to explore new developments in storytelling, shifting the boundaries of soap opera ...
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When the Networks Prescribed a Dose of Reality for Ailing Soap Operas